There are many ways brands can be more accessible without having to completely overhaul their communications strategy, writes Conscious Being editor Chloe Johnson as part of The Drum’s Marketing and the Marginalized Deep Dive.
Martyn Sibley is a marketer, writer and entrepreneur who was recently voted one the UK’s most influential disabled people. He’s the co-founder and chief executive officer of specialist disability marketing agency (and The Drum Network member) Purple Goat. Here, for our Deep Dive on Marketing and the Marginalized, he looks into the value of representation, for both disabled people and brands.
AUTISTIC NICK’S GUIDE TO HOW BEST TO COMMUNICATE WITH HIM Communicating as an Autistic person is an exhausting process, it is more hard work for people with Autism. We’ve got to remember such a lot of things and pick up on social cues and it’s a tiring part of our daily life. But we do…
With a little CSS, we can adapt our web designs to be more accommodating for people with dyslexia. In this article, we’ll explore those techniques by adding a dyslexia-friendly mode to an existing design.
God love them, they tried. When a group of Irish media personalities announced they would be spending a day in a wheelchair to raise money for charity, they offered well-meaning caveats that they knew they couldn’t truly represent life as a wheelchair user.
An estimated 10% of the population has dyslexia. Thatâs 32.9 million Americans and 764 million people worldwide. Researchers suggest the numbers could actually be much higher, many people simply goâ¦